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Company performance is directly linked to the quality of Talent that they can Attract, Attain and Retain.  Therefore, the ultimate purpose of Employer Branding is to find the best talent, for the right vacancies at the right time – at the least cost.  Just like Sales and Marketing processes are used to attract new clients/customers and keep them loyal, so are Employer Branding and Recruitment Marketing processes used to attract and retain new employees.

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